The concept of gift with purchase relates to the idea of providing an additional item as an extra gift or bonus with the purchase of a specific product from the company’s standard range.

This has two major benefits as a marketing technique. Firstly consumers are more likely to purchase a product with an extra free gift than a competitive product without the extra “bonus”. Secondly, the gift given will generally be an item imprinted with a company logo, giving an opportunity to get a promotional product into the consumer’s hands, encouraging repeat business and displaying the brand to other potential consumers.

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